UTM Link Builder
Build properly encoded UTM-tagged campaign URLs for analytics tracking.
About UTM Link Builder
Create clean, correctly encoded UTM campaign URLs for Google Analytics, GA4 and other analytics tools. Fill in the source, medium and campaign parameters and copy a ready-to-share tracking link. Everything is built locally in your browser.
How to use UTM Link Builder
- 1
Enter the website URL you want to link to.
- 2
Fill in the campaign source, medium and name (and optional term/content).
- 3
Copy the generated UTM tracking URL.
Frequently Asked Questions
Which UTM parameters are required?
For consistent reporting, utm_source, utm_medium and utm_campaign are recommended. utm_term and utm_content are optional and mainly used for paid search and A/B testing.
Are the values encoded correctly?
Yes. Special characters and spaces are URL-encoded automatically so your links work reliably in analytics tools.
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